Special to CNBC.com
From shoes that tone to tights laced with caffeine, retailers are increasingly marketing clothing that performs as beautifully as it looks.
The trend is an attempt to add value to clothing as consumers begin to spend again.
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Photo: classicshapewear.com The Lytess shorts are designed to release caffeine to mobilize fats and shea butter to moisturize the skin. |
“When you look at the quest to get the consumer to buy, differentiating yourself from the competition is the goal," said Marshal Cohen, chief industry analyst for market researcher NPD Group. "Retailers are finding different ways and reasons to get consumers to buy again.”
“They (consumers) are looking for interesting products that could add real value to their everyday lives,” he said.
It's crucial as consumers are being very strategic about their spending, and are always asking, “If I buy this, what am I not going to be buying in its place?”
In other words, if you're going to buy sneakers, why not buy the pair that also promises to tone your legs.
Increasingly, companies are injecting technology into their products rather than add embleshments or a more luxurious fabric.,,,,,,,,,,,,,,,,,,,,
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